70 day project
70 day Challenge
Packaging Design
Logo Design
Branding
Position Statement
Conceptual Thinking
One design per day for 70 days. 70 emotions were assigned to each date as the design theme for each drink. Every design emotes the vibe in a stunning and visually crisp manner. To make impactful and eye catching communication, Maximalism is the design style that inspired the art direction of the project.
Energy Drink - Excited
Energy Drink - Happy
Energy Drink - Anger
Coffee - Creative
Coffee - Friendly
Coffee - Bold
CBD Infused - Overwhelm
CBD Infused - Love
CBD Infused
Craft Beer - Connected
Craft Beer - Peaceful
Craft Beer - Optimistic