70 day project
The 70 Day Project required 1 design per day for 70 days, back to back. 70 emotions were assigned to each day as the design theme for the brand strategy. The product was a rotation of beverages to create variety and difficulty. Every design emotes the tone in a stunning and visually crisp manner. To make impactful and eye catching communication, Maximalism is the design style, and contrast is the design principle, that inspired the art direction of the overall project.
Software
Photoshop
Illustrator
InDesign
Acrobat
Services
Packaging Design
Logo Design
Branding
Position Statement
Conceptual Thinking
Ideas & Images
Energy Drink - Excited
Energy Drink - Happy
Energy Drink - Anger
Coffee - Creative
Coffee - Friendly
Coffee - Bold
CBD Infused - Overwhelm
CBD Infused - Love
CBD Infused
Craft Beer - Connected
Craft Beer - Peaceful
Craft Beer - Optimistic