Women, LGBTQ+, and BIPOC skateboarders still seek community, and want to see more of themselves represented in media. They are still part of the minority in skateboarding to date, despite its growth in the past 10-15 years. The challenge was how to create a skateboard brand that women, LGBTQ+, and BIPOC people feel accurately represented and create community? The answer is with Femcore; a female run skateboarding brand. And an editorial discussing important players in this exciting industry of minority skaters.

Fuchsia emulates strength, new ideas, and attracts attention. I wanted to redefine femininity—to show that strength can be a feminine characteristic. Amador combines thick and confident strokes, with angular detail for soft contrast. The typography makes the brand bold, creative, and unapologetically authentic, just like minority skateboarders.

Femcore’s applications provides more community and safe spaces for women, LGBTQ+, and BIPOC skateboarders. Applications include instagram, a website, indoor skatepark for community, a skateshop, a magazine, and various fun merchandise.

Software

InDesign
Photoshop
Illustrator
Procreate
Acrobat

Services

Brand Identity
Brand Strategy
Brand Guidelines
Editorial Design

Women’s Skateboard Association
Corporate Thesis