Green Tee is the brand solution for fast fashion’s environmental impact and how quickly 0-8 year olds grow out of their clothes. The new simplicity design style inspired the concept due to its ethos of reducing excess to communicate a message. Dark, crisp, hunter green demonstrates the bold and honest message this brand conveys. Introspective patterns of running leaves and running words indicate the brand’s passion for eco consciousness. Earth tones and monochromatic hues remind the audience of our natural environment. This is a refreshing brand that takes a stand for the future world our kids will inherit. The target audience are millennials who are parents and make the consumer decisions. The design focuses on a minimal and modern style in order to be appeal to millennials in digital applications and avoids the repetitive childlike design of its competitors.